Apple har favnet Generations Y mål om simpelhed.
Focus on Simplicity. If you have visited an Apple store lately, you will notice that you will be greeted by a young man or woman under age 30 at the Genius Bar. Apple is filled with Gen Y employees. The reason? Apple makes things simple. In a report by Outlaw Consulting, Apple won the number 1 loyalty spot for Gen Y, because their products are as "stripped-down and unadorned as possible" (According to Outlaw Consulting). To be simple means convenience and speed to the multi-tasking Gen Y crowd. This audience is also highly dedicated to saving the environment, the concept of excess means that the environment may be harmed even more. Gen Y is therefore choosing to work for companies like Apple whose positioning is dedicated to the greening of our world.
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